If your generative AI bot isn’t deflecting tickets, it’s probably not the tech—it’s the content. Generative AI only works when your knowledge base is clear, structured, and built for it. I make sure your content does the heavy lifting so your bot can deliver.

“Garbage in, garbage out.”


Services

What people are saying

Sophie Heller Head of Member Support at Trust & Will

I engaged Caitlin to help us get Ada's generative chatbot up and running fast. We had just gone through hypergrowth, scaling 3x with a tiny team and a scripted chatbot that was causing a lot of poor customer sentiment. We needed a well-performing chatbot yesterday, but, oh, our help center was minimal and hadn't been updated for 3 years. Enter Caitlin: she immediately understood where our gaps were and how to most quickly build us a high-performing chatbot that would delight our customers. Within a couple weeks working with Caitlin, we were ready to unveil a strong MVP genbot and Caitlin only continued to improve its quality over the remainder of her engagement. Trust & Will's Will-E chatbot now resolves more than 70% of incoming chat conversations, preventing over 2k tickets per week. Without Caitlin's high-quality work, our team would not be in the place it is today.